contractor website template
3 common mistakes with contractor website templates
/10/11
The first thing you need to know about free contractor website templates is that it will take you at least 100 hours to complete. So you really need to figure what your time is worth. If you are getting paid $50 per hour to be an electrician or plumber, then that means the website is actually costing you $5000! You should be working for $50 per hour not 20. I was a cleaning contractor for 11 years and I repeatedly saw many contractors make this mistake. They think they are saving money by doing everything themselves, but most of the activities they are doing are $10 - 20 per hour activities. Yes, if you have a cash flow problem, then it may seem like your only option. But you could check into bank line of credit or hire Site-O-Rific to build your website for $150!
The other issue is, unless you are a really good writer, you have no business writing your own copy for your contractor website. Ideally you want the clients that have the most money , right? With the biggest projects. You do not want to work for people that cannot afford to pay you want you want. The one trigger than an educated professional person (a potential client) is going to intuitively have is bad grammar and usage. You need to hire a copy writier and that is really expensive -around $30 - 50 per hour.
The third mistake is to talk all about your qualifications and experience in your website content. You do want to state that on your website, but you do not want to dwell on it. You want to address their concerns, wants and desires. You want get them excited about the work they need or want done. Motivate them to contact you and get the dialogue rolling.
A free contractor website template may seem like a time and money saver, but only if you are not being honest about the value of your time.
The other issue is, unless you are a really good writer, you have no business writing your own copy for your contractor website. Ideally you want the clients that have the most money , right? With the biggest projects. You do not want to work for people that cannot afford to pay you want you want. The one trigger than an educated professional person (a potential client) is going to intuitively have is bad grammar and usage. You need to hire a copy writier and that is really expensive -around $30 - 50 per hour.
The third mistake is to talk all about your qualifications and experience in your website content. You do want to state that on your website, but you do not want to dwell on it. You want to address their concerns, wants and desires. You want get them excited about the work they need or want done. Motivate them to contact you and get the dialogue rolling.
A free contractor website template may seem like a time and money saver, but only if you are not being honest about the value of your time.